Hello and welcome to my blog ! My name is Linda and I am a twenty-something freelance writer / journalist based in Riga, Latvia. While juggling work for a lifestyle magazine and a local branch of international beauty shop, I am aiming for more balanced, conscious and minimalistic lifestyle still having fun and enjoying the ride.

In 2014, while seeking a creative outlet and a hobby during my last year at university, I decided to create this blog. Peppercakes focuses on cruelty-free beauty (a logical continuation of my almost 10 year old vegetarian lifestyle) and high street fashion, as well as pinch of local content and few personal rambles.

I try to keep this place as cheerful and joyful as possible which means showing you only good stuff and writing reviews only about products that are worth your attention (no bad reviews here !). I consider my readers best friends who deserve to be treated with honesty and respect.

I hope you enjoy scrolling through Peppercakes !